Digi-Capital launches AR/VR/XR Analytics Platform

July 23, 2018

Digi-Capital has launched its Analytics Platform as the new AR/VR/XR industry dashboard for startups, corporates and VCs. It helps you to know everything in AR/VR/XR, with 500,000+ data points across hardware, software, platforms, products/services, business models, categories and countries. It also covers the leading AR/VR/XR startups, founders, corporates, VCs, valuations, dealflow and relationships by category, investment stage, deal size, country and region.

You can see it in action here.

The platform was soft-launched at a private event at Google in late May, after which ex-Piper Jaffray Apple Analyst (now Loup Ventures Managing Partner) Gene Munster said “Digi-Capital’s Analytics Platform is Bloomberg for AR/VR/XR – it’s beyond comprehensive.” Subscriptions from the soft-launch alone have taken the platform into profit even before it launched this week.

Digi-Capital Managing Director Tim Merel said, “Data/analytics to support the industry have largely come from industry reports so far (including our own), but tools equivalent to Bloomberg, AppAnnie or Pitchbook hadn’t emerged. So we made Digi-Capital’s Analytics Platform for AR/VR/XR professionals to answer question in minutes that would take them weeks, without the cost of doing it themselves. Some of the questions it helps to answer include:


  • Who are my competitors, and what are they doing?
  • Where and how could I make the most money?
  • Which platforms could deliver the best return on investment?
  • Who can I raise money from, and how can I get to them?
  • What is my company worth?


  • What products and services am I competing with?
  • What products and services should I build?
  • Which platforms are critical for my roadmap?
  • What countries are key for my rollout?

Sales/biz dev

  • Who else is selling to my customers?
  • How do I hit my stretch sales target?
  • Which platforms should I be selling into?
  • Which countries should be incentivized for my sales teams?


  • Who are best-in-breed partners and suppliers?
  • Where and how should we innovate?
  • What platforms should we care about?
  • What deals should we be doing?
  • How much should we pay for acquisitions?


  • Which companies should I invest in or acquire?
  • What is the addressable market for my portfolio companies?
  • Where is the smart money going?
  • Who are the strategic buyers for my portfolio companies?
  • What’s my deal worth?


  • Who are the AR/VR/XR Leaders?
  • What are the biggest business models, categories and countries?
  • What are the biggest platforms?
  • Who’s raising money, where are they, and where is it coming from?
  • What are average valuation estimates across the market?

To make all this possible, we built a user friendly SaaS platform incorporating 500,000+ AR/VR/XR data points including:

AR/VR/XR Leaders

  • 800+ companies
  • 29 AR/VR/XR sectors
  • 50+ counties/regions
  • 16 stages from angel to IPO
  • Products/services
  • Founders/management
  • Investor/acquirer relationships


  • Revenue from 2017 to 2022 (actual & forecast)
  • Mobile AR, smartglasses, premium/standalone VR & mobile/standalone VR platforms
  • Appstore, hardware, eCommerce, adspend, enterprise, location based, video business models
  • 60 product/service categories
  • 50+ countries/regions


  • Sales/installed bases from 2017 to 2022 (actual & forecast)
  • Mobile AR, smartglasses, premium/standalone VR & mobile/standalone VR sectors
  • Major mobile AR software platforms
  • Major smartglasses hardware platforms
  • Major premium/standalone VR platforms
  • Major mobile/standalone VR platforms

VC/corporate investors, acquirers and deals

  • 1,000+ VC/corporate investors/acquirers
  • 1,100+ deals (from 2005 to 2018)
  • 29 AR/VR/XR sectors
  • 50+ counties/regions
  • 16 stages from angel to IPO
  • From hundreds of thousands to billions of dollars
  • Founders/management relationships

Average valuation estimates

  • 29 AR/VR categories
  • 9 investment stages
  • 50+ countries and regions
  • Based on 850+ company valuation estimates
  • Category, investment stage, country and region combinations

The team is pretty excited about it, and relaunched our website in parallel to help with all the inbound. It’s a fun time for us.”

About Digi-Capital: Digi-Capital is a Silicon Valley-based AR/VR/XR adviser (reports, analytics platform, strategy consulting, investment banking).